Looking for SEO tips to get your Shopify store ranked #1 on Google and boost traffic instantly? Scan this blog to know
Well, you have decided to create an eCommerce website, done your research on platform options, and decided on Shopify. After all, Shopify is on its way to becoming the Amazon of the eCommerce world. Even big brands such as Nestle, Pepsi, and many more utilize this. Isn’t it an obvious good choice for you?
Yes, of course, Shopify is a fantastic platform for almost any sort of business regardless of size. Shopify has the tools for every business of every size, from solo entrepreneurs to large enterprises.
It is said that more traffic means more sales.
And the hard thing for every business owner is only to attain traffic in the first position. That’s where Shopify SEO comes into the play. Improving your site helps improve your Google ranking and leads to more visitors.
Here, we are not talking about only visitors. In fact, we are talking about visitors who are particularly looking for what you are selling.
Here are some essential tips to get more customers and high Google ranking.
- Start Focusing On Blogs
No doubt, Google takes time to rank your content. But in the long run, content strategy is one of the best methods to improve your traffic for your store.
Start by thinking about who your target audience is, and what their problematic issues related to your products are, and write qualitative content. Do not retain anything hidden.
For example, if you sell any workout equipment, based on your target audience’s pain points, these are the topics that will resonate with them-
- 7 workout routines for fat loss.
- Cardio Exercises to try at home.
- When do you work out in the morning or evening?
Thereby, blogging creates opportunities for customers to find you, as well as increases your ranking.
- Add Your Sitemap.xml To `Google Search Console
The major SEO drawback of Shopify is that it does not always make it easy for Google to crawl your online store. And if Google has a lack of understanding of your store, it will be hard for it to rank you.
But no need to panic.
You can simply submit a sitemap for a website to Google Search Console.
Before discussing the steps of submitting a sitemap to Google Search Console, let me discuss what a sitemap is.
A sitemap for an eCommerce website is an essential element because it helps users quickly find what they are looking for. A custom sitemap generator is like a search landing page.
Let’s begin to know how you can make Google able to understand your site.
- Once you have your sitemap URL, go to Google Search Console.
- And set it up if you have not already. You will see the option- “Sitemap” in the navigation bar. Click on it.
- Then, add your sitemap URL. Copy and paste it into the box.
- And finally, hit “Submit”
Now, Google will have a crystal clear picture of your site. It means, it can crawl and use it the way you want them to
Apart from submitting a sitemap.xml to Google Search Console, you also have a plethora of SEO apps for Shopify stores such as Smart SEO, Reload SEO, Avado SEO Suite and SEO HTML and XML Sitemap, each of them have different features, SEO HTML and XML Sitemap app produces an HTML sitemap page which updates every hour as you add new products, collections or content, ensuring that your site is 404 error-free as Customers click on your HTML sitemap links, HTML Sitemap Page and XML Sitemap file will use your custom domain instead of myshopify URL. blogger outreach services
3.Keyword And Audience Research Is Must
Performing and Implementing keyword research is another tip by following which you can optimize your pages for the search terms customers.
This lures ready-to-buy shoppers and informs Google what your store is about. There is no need to have a Shopify SEO expert to nail keyword research.
Just start by writing down a list of relevant keywords for each product and use the following tips to add more-
- Check out the “People Also Search For” & “People Also Asked For” boxes on Google.
- Check out Google’s autofill suggestions
- Conduct competitor research to identify the keywords they are utilizing.
Then, run your extended list of keywords via the keyword research tool to detect which ones perform excellently and have a high number of searches.
- Improve Your Product Pages
Remove duplicate content from your store. Make sure you are creating your own content. Another good way to optimize your product page is by linking back to the blogs that have beneficial information. This will make your product pages more visible in search engines
Moreover, it is a good idea to use customer reviews to soar the number of keywords on every page.
- Better User Experience
While it may be promising to focus merely on Google, remember that your customers should always come first. Increase the number of time customers spend on your site by optimizing the experience they have with your store. Because sites with lower bounce rates perform well in search engines.
Offers, dynamic product suggestions, and perks like fast and free shipping can also help to keep customers interested.
- Enhance Your Category Pages
Category pages provide a great opportunity to organically rank for more popular product terms and keywords. It is an effective tip that should be followed by all companies to drive traffic instantly.
For this, you need to add a brief description to the top of your category pages about the product category itself. Plus, you can add a long description to the bottom of your category pages about the product category.
This will surely improve your product category semantic value. And now category pages have links to products, so, as a result, the products’ semantic equity also becomes more.
- Include Video And Engaging Media
Build dynamic product pages by incorporating videos, 360-degree photos, and customer reviews. These interesting and eye-catching assets will attract more customers. But remember that the media is not out of the box.
Cross-publishing your video content on YouTube can also boost traffic instantly.The more engaging your product pages are, the more relevant Google is going to consider them.
Consequently, Google will push Shopify higher up the results.
The Bottom Line
SEO is critical for attracting traffic to your store and reaching a broader range of shoppers. So, follow these foolproof SEO tips to optimize your Shopify store. And do not miss checking out HTML and XML Sitemap app for boosting your traffic at once.