Don’t sit around waiting for likes and followers to fall from the skies; go out and find them yourself! However, don’t rely on the now-outdated and despised # follow4follow (which results in unfollowing) or lik4like tactics. Above all, don’t pay for followers!
Instead, for cross-promotion, include a link to Instagram on your social media profiles and websites. You can also send out messages to your fans on other social media platforms encouraging them to follow you on Instagram. In a nutshell, begin experimenting. Unfortunately, the days of the algorithm favoring organic reach are gone, but there are still plenty of ways to grow free Instagram followers organically.
Finally, set aside money for Instagram ads. It’s nearly impossible to acquire visibility for your work these days if you don’t use Instagram advertising!
Some suggestions for best practices
Here are a few pointers to help your business make a strong start on Instagram.
Find the appropriate content for your target audience. A bank cannot expect to get the same results as Starbucks or Red Bull. Concentrate on your target audience and build a picture that piques their attention and meets their expectations.
Captions can be used to tell stories. Because Instagram is a visual-based social media platform, captions are often overlooked. A few lines of text, on the other hand, can become a valuable addition, allowing you to expand the story behind the image, contextualize it, and even make people chuckle (with the right emojis). It is also the tool that allows you to link the image to your company.
Make use of stories. You can’t afford to be left behind in this format, which now reigns supreme on social media. You don’t have to construct intricate movies right away; you can start by injecting some color and creativity into the content you regularly share on your page. You will notice that the outcomes are assured. Then, as a display of your best material, you can highlight them.
Instagram is still the best platform for running contests. You can encourage users to comment on or share a photo, name a group of friends, or even share their images with a specific hashtag as part of a contest. Don’t be scared to bother them with this form of marketing because many people find it as a fun way to communicate with a brand on Instagram. Try holding a contest and tracking the results to see how it affects your business. It has the potential to become a recurring event that your fans will enjoy. Then you can get more free Instagram likes.
Consider partnering with a well-known Instagram user or an industry influencer. Give him control of your brand account for a day (this is known as a “takeover”) or share his material if it related to your products or services. You will give your account a lot of visibility this manner, and you will gain in terms of image and reputation. Most influencers are being compensated for their collaborations, so set aside some funds. Freebies in return for a few postings are no longer available;)
Instagram is a social media platform for advertisers. The results were instantly impressive: at the introduction of the ads, the resonance of advertising through sponsored posts on Instagram was 2.9 times better than the Nielsen norm for online advertising in over 475 worldwide campaigns.