If you are like me and tend to do a lot of blog or SEO content writing throughout the week, you probably mention a well-known company or two in your content. When writing any piece, especially if it’s for a particular company, it is important that you have the names correct. For instance, is “inc” capitalized? Is there a comma before “LLC”? While it often may seem that AP Stylebook guidelines can be difficult to learn, AP style company names are quite simple if you keep a few things in mind.
Rules for Writing Company Names in AP Style
Below you’ll find a list of things to consider when writing company names:
Read More: are company names italicized
Include the Company’s Full Name
Use the company’s full name somewhere in the article, especially if the article’s subject matter could affect the company’s business. Search engines will also appreciate this information. The full name is not required if the company name is irrelevant to the story, and you don’t have to use the formal name on first reference.
Take Costco Wholesale Corp., for example. It’s appropriate to refer to the company as Costco, but you’ll want to use Costco Wholesale Corp. if you’re writing an earnings report or a story that could influence the company’s stock price.
Drop the Comma
Have you ever wondered if there is a comma before LLC in AP style? Or if there is a comma after “inc” in a sentence? Well, if the company name is followed by Inc., Ltd. or LLC, do not include a comma before it, even if it is included in the formal name elsewhere.
- Apple Inc.
- Schlumberger Ltd.
- FCA US LLC
Don’t Forget the ‘The’
Be sure to include “The” if it is part of the formal company name.
Company Name Examples:
- The Coca-Cola Co.
- The Gap Inc.
- The Home Depot Inc.
If “The” is not included in the formal company name, keep it lowercase unless it is the first word in the sentence.
- The headquarters of United States Steel Corp. is located in Pittsburgh.
You can find the full name of any company on the New York Stock Exchange, Nasdaq or any filing with Securities and Exchange Commission.
Use Proper Spelling and Capitalization in Company Names
You should generally use the company’s preferred spelling of its name, but for corporate news or press releases, you can simply use the legal name filed with the Securities and Exchange Commission. It is important to capitalize the first letter in a company’s name, even if it was written in lowercase. For example, Adidas and Lululemon both tend to use a lowercase letter at the beginning of their names, but when referring to those companies in a piece of content, you would capitalize the first letter per AP style company names guidelines.
An exception to this capitalization rule is any company that begins with a lowercase letter but includes a capital letter elsewhere in the name, such as eBay. When company names appear at beginning of sentences, it is best to capitalize them.
- AuctionWeb was the original name of eBay.
- eBay’s first item was a broken laser pointer.
Likewise, if a company tends to use all capital letters in its name, you would not use all capitals. Instead, capitalize only the first letter followed with lowercase letters.
- Asus rather than ASUS
- Ikea rather than IKEA
- USA Today rather than USA TODAY
The only time it is appropriate to use all capital letters in a company name is if the letters are individually pronounced, as in BMW or BKA Content. Remember to brush up on your AP acronym rules while you are at it.
Do You Italicize Company Names?
Even if a company’s name typically includes symbols such as asterisks, exclamation points or plus signs, do not use these when following AP Stylebook, because they could distract or confuse readers. Take these company names for example:
- E-Trade rather than E*Trade
- Toys R Us rather than Toys “R” Us
- Yahoo rather than Yahoo!
When it comes to ampersands (&), you should use one only if it is included in the formal name of the company. Otherwise, use “and.”
- AT&T Inc.
- Eli Lilly and Co.
Examples of AP Style Company Names
Below you’ll find a list of the formal names of some major U.S companies:
3M Co. Exelon Corp. Norfolk Southern Corp. Abbott Laboratories Express Scripts Holding Co. Northrop Grumman Corp. Aetna Inc. Exxon Mobil Corp. Occidental Petroleum Corp. Alcoa Corp. Facebook Inc. Oracle Corp. The Allstate Corp. FedEx Corp. PepsiCo Inc. Alphabet Inc. Ford Motor Co. Pfizer Inc. Altria Group Inc. The Gap Inc. Phillips 66 Thegoneapp.com Inc. General Dynamics Corp. PNC Financial Services Group Inc. American Express Co. General Electric Co. The Procter & Gamble Co. American International Group Inc. General Mills Inc. Prudential Financial Inc. Amgen Inc. General Motors Co. Qualcomm Inc. Anadarko Petroleum Corp. The Goldman Sachs Group Inc. Raytheon Co. Anthem Inc. Halliburton Co. Schlumberger Ltd. Apple Inc. HP Inc. Sears Holdings Corp. Arconic Inc. The Home Depot Inc. Simon Property Group Inc. AT&T Inc. Honeywell International Inc. Southwest Airlines Co. Bank of America Corp. Intel Corp. Sprint Corp. Berkshire Hathaway Inc. International Business Machines Corp. Starbucks Corp. Best Buy Co. J.C. Penney Co. Staples Inc. Biogen Idec Inc. Johnson & Johnson Target Corp. Boeing Co. JPMorgan Chase & Co. Texas Instruments Inc. Bristol-Myers Squibb Co. Kellogg Co. Time Warner Inc. Carnival Corp. Kimberly-Clark Corp. Travelers Cos. Caterpillar Inc. CBS Corp. The Kroger Co. Tyson Foods Inc. Chevron Corp. Lockheed Martin Corp. Union Pacific Corp. Cisco Systems Inc. Lowe’s Cos. United Continental Holdings Inc. Citigroup Inc. Macy’s Inc. UnitedHealth Group Inc. The Coca-Cola Co. Marathon Oil Corp. United Parcel Service Inc. Colgate-Palmolive Co. Mastercard Inc. United States Steel Corp. Comcast Corp. McDonald’s Corp. United Technologies Corp. ConAgra Foods Inc. McKesson Corp. U.S. Bancorp ConocoPhillips Medtronic Inc. Verizon Communications Inc. Costco Wholesale Corp. Merck & Co. Viacom Inc. CVS Health Corp. MetLife Inc. Visa Inc. Deere & Co. Microsoft Corp. Walgreens Boots Alliance Inc. Delta Air Lines Inc. Mondelez International Inc. Walmart Inc. DowDuPont Inc. Monsanto Co. The Walt Disney Co. Duke Energy Corp. Morgan Stanley Wells Fargo & Co. eBay Inc. News Corp. Whole Foods Market Inc. Eli Lilly and Co. Nike Inc. Xerox Corp.
Below you’ll find a list of the formal names of some major non-U.S companies:
Airbus Group Diageo PLC Ranbaxy Laboratories Ltd. Allianz SE Electricite de France SA Reliance Industries Ltd. America Movil SAB de CV Eni SpA Rio Tinto PLC Anheuser-Busch InBev SA E.ON SE Roche Holding AG ArcelorMittal Fiat Automobiles SpA Royal Dutch Shell PLC AstraZeneca PLC Gazprom OAO SABMiller PLC Baidu Inc. GlaxoSmithKline PLC Samsung Electronics Co. Banco Santander SA Glencore PLC Sanofi SA Bank of China Ltd. H&M Hennes & Mauritz AB SAP SE Barclays PLC Honda Motor Co. Siemens AG Barrick Gold Corp. HSBC Holdings PLC Societe Generale SA Bayer AG Industrial and Commercial Bank of China Ltd. Sony Corp. BHP Billiton Ltd. ING Groep NV Tata Group BMW Group L’Oreal SA Telefonica SA BNP Paribas SA LVMH Moet Hennessy Louis Vuitton SA Tesco PLC BP PLC Mitsubishi UFJ Financial Group Inc. Teva Pharmaceutical Industries Ltd. Carrefour SA Nestle SA ThyssenKrupp AG China Construction Bank Corp. Nintendo Co. Total SA China Mobile Ltd. Nippon Telegraph & Telephone Corp. Toyota Motor Corp. China Petroleum & Chemical Corp. or Sinopec Nissan Motor Co. UBS AG CNOOC Ltd. Nokia Corp. Unilever NV Credit Suisse Group AG Novartis AG Vale SA Daimler AG Novo Nordisk A/S Vivendi SA Deutsche Bank AG PetroChina Co. Vodafone Group PLC Deutsche Telekom AG Petroleo Brasileiro SA Volkswagen AG
AP Style Company Names: Conclusion
It may seem like there is a lot to remember with AP style company names, but if you keep these tips in mind, mentioning them in your content should be easy. What simple tips do you have for remembering how to write company names in AP style? Share them in the comments!