Google Ads is a great way to get your business in front of thousands of people who are searching for your products or services. If you run ads, you’re probably already familiar with the basics: creating a campaign, budgeting your ad spend, and setting up ad scheduling.
But there are lots of other things you can do with your Google Ads account that will make it easier to manage and increase your revenue.
Here are 3 tips for Running Google Ads (that actually make money):
- Choose Your Targets Wisely
Google Ads is a great way to drive traffic to your site and increase awareness about your brand. But it’s not a magic pill that will turn your business into a success overnight.
It takes time and effort to build up a strong presence on the web, so start small and grow from there. If you’re just starting out, use Google Ads to grow your audience — not as a way to generate leads or sell products directly through the search engine.
Instead, think of Google Ads as an extension of your content marketing strategy. You can create an ad campaign that targets people who are already interested in what you do and where they are on the web at any given time.The next step in running Google Ads is to know who you’re trying to reach and why you’re doing it. If you don’t have an idea of who your ideal customer is and what they need from your business, then it’s going to be difficult — if not impossible — for you to generate any results from running ads.
- Be Specific with Your Keyword Research
You need to choose keywords carefully because they’ll determine which search terms appear when people perform searches on Google or other search engines. These are known as “positions,” or how high up in the SERP (search engine results page) the particular keyword appears when someone performs a search on Google or another search engine like Bing or Yahoo!.
You can write a lot of ads, but if they don’t appeal to the right audience, they won’t work. Google’s ad targeting is much more powerful than Facebook’s, so it’s important to know how different users search and what they’re looking for.
Google will show you ads based on your keywords, location, and demographics — but it also lets you target a broad audience and narrow down the types of ads that appear. For example, if you want to target people who live near your business location or people who are interested in computers, you can choose “Computer” as their interest area.
- Set Up a Campaign
Google Ads allow you to create different types of campaigns. The most common are text ads, display ads and video ads. You may also want to create a campaign for your website or blog that targets specific keywords or phrases.
The next step is creating a budget for your Google Ads campaign. You can do this by entering the total amount you want to spend on each type of ad that you want to run, including clicks, cost per click (CPC), cost per impression (CPM) and others. This will give you an idea of how much money to spend on each ad and when they will be shown during the day or week. It can take time before you see any results from these ads so start small and continue adding more as needed until they start performing well enough to justify increasing their budget level based on previous performance trends.